Marketing Know-How


Farmers, of course, must sell the products they grow and produce. For farmers looking to start a conventional farm operation, this does not pose much of a problem, though understanding commondity markets and contracting are important to the farm's success. Farmers producing niche products or selling directly to consumers and retailers may have a more difficult time reaching the market. The resources below provide general information for new farmers and for the development of more detailed state and regional educational materials.

For more information on how new farmer organizations can assist in actually establishing markets and necessary infrastructure for new farmers to reach those markets visit the "Access to Markets" section.



  • Types
  • Resources
  • Legal requirements
  • Insurance

Commodity Markets and Contracts

  • Introduction to Contract Law
  • Typical Provisions
  • Termination
  • Liability
  • Insurance

Direct Marketing

  • Farm Stand
  • Pick Your Own
  • Farmer's Market
  • Community Supported Agriculture (CSA)
  • Legal Issues

Online Marketing

  • Websites and blogs
  • Social Media

Value-Added Products

  • Meeting health standards
  • Labeling

Wholesale Marketing for Local Products